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We started because the alternative was ugly: container-loads of printed stock, guessed size curves, and a clearance bin at the end of every season. Printing after the sale removes all of that. It also means the person buying can put their own name, pet or in-joke on the thing they're paying for.

Production sits with a short list of partner factories in China, the US and Europe. We test them the boring way — random sample orders every month, checked for print registration, colour drift, wash resistance and packing quality. Anything that slips gets demoted to backup and the volume moves.

Artwork is either our own or supplied by you. We don't stock licensed characters, band marks or anything else we can't clear, which keeps stores open and orders moving.